Environmentally-friendly South African sneaker care brand, Sneaker LAB, has raised capital in an international partnership with Buffet and KLT, to advance the brand’s global growth strategy.

Sneaker LAB’s sneaker cleaning and care products are distributed worldwide through its fashion retail partners and online. The local brand will use the partnership to accelerate its growth, primarily through increased brand presence and marketing efforts.

The business is currently profitable and cash flow generative and will therefore invest the capital in growing market penetration in USA, Europe, Australia, Japan and other markets.

Sneaker LAB’s unique solutions make use of cutting-edge biotechnology and are the only Green Tag certified shoe care product on the market.

The investment will also allow Sneaker LAB to grow our product offerings, marketing efforts and brand presence, explains Sneaker LAB founder and CEO Farah.

“We are excited to be partnering with Buffet and KLT, not only for growth capital but for the valuable strategic approach, exposure and experience the partnership will bring,” says Farah.

“Our product development team have identified and developed several new brands and product segmentation that adopt our unique innovative cleaning technology to complimentary categories within fashion, as well as into new FMCG segments with new retail channels,” says Farah.

Innovative collaborations between Sneaker LAB and other lifestyle brands are an ongoing focus for the brand. These collaborations include creative artist series events and brand partnerships, which take place at the Sneaker LAB experiential stores in Downtown Los Angeles and in Braamfontein Johannesburg. The stores also sell product and offer a sneaker cleaning service.

KTL Investment’s Brad Kark commented: “Sneaker LAB is an exciting proposition for us as an innovative fast-growing consumer product company led by dynamic and experienced entrepreneurs. Not only is the brand making use of environmentally friendly biotechnology, it is perfectly positioned to take advantage of the growing global sneaker trend. Besides a significant growth capital injection, as strategic investors we contribute and add value through our network in a range of industries and experience in and access to retailers and merchandisers globally.’’